---
title: Templates
description: Build reusable, visual, and dynamic email layouts.
icon: layout
---
> For the complete documentation index, see [llms-docs.txt](/llms-docs.txt) or the site index [llms.txt](/llms.txt). Full docs corpus: [llms-full-docs.txt](/llms-full-docs.txt). Prefer markdown URLs (append `.md`) for agent consumption. Product skill: [skill.md](/skill.md).


Create and maintain beautiful email templates within Reloop. Use our interactive editor or write raw code to deploy production-ready layouts that render flawlessly across all email clients.

## Key capabilities

* **Lexical editor**: An intuitive visual drag-and-drop builder for creating complex responsive email layouts without writing HTML.
* **Variable interpolation**: Embed variables in triple braces (`{{{first_name}}}`) and pass their values in `template.variables` when you send through the API. Campaigns and workflows can also read contact fields directly (`{{contact.first_name}}`). Values are HTML-escaped when they are inserted into the HTML body, so a value like `<b>Ada</b>` shows as text rather than markup. Subjects and plain-text bodies get the value as-is.
* **Layout inheritance**: Design universal headers/footers and extend them for newsletter, marketing, or transactional templates.
* **Developer previews**: Instantly test how templates render in dark mode, light mode, or mobile screens.